Coldstreams

20 percent — of adult mobile owners have used their

[caption id=”” align=”alignright” width=”160” caption=”Reach (Photo credit: robef)”][/caption]

devices in the last year to purchase goods and services, whether that is at a point of sale or via a mobile app or site.

via Harris: 20% Of US Consumers Buy Via Mobile; 62% Couldn’t Care Less | TechCrunch.

Related articles

• Holiday Shopping a Mobile Experience(greatfinds.icrossing.com)

  ---

• Google: Why a Mobile Site Over An App?(marketingvox.com)

  ---

• Luxury brands mobile apps are attracting the rich to shop online (bornrich.com)
• Consumers are Ahead of the Mobile Curve. And Other Hot Topics (blogs.constantcontact.com)
• Text Message Marketing Is Still a Thing (adweek.com)
• MSTC creates new mobile app development program (wistechcolleges.wordpress.com)

Many web publishers have elected to build mobile sites as their first foray into mobile, and the question becomes:  do I need to invest further in mobile and build a mobile app?

via Mobile Mondays: Mobile site or mobile app, what’s right for your business right now? - Inside AdSense.

HTML5 has rapidly gained traction in the mobile application ecosystem. Most new smartphone browsers support it, most mobile developers are already using the language to build web-based applications and operators such as AT&T Mobility have begun promoting it as a means of streamlining app development and expanding market reach for mobile software products.

via Developers flock to HTML5 as over 1B compatible handsets are expected to sell in 2013 - FierceDeveloper.

Next week, we will be back to saying native apps are the only way to go …

Mobile browser usage:

Mobile OS usage:

Source: StatCounter Global Stats - Mobile OS Market Share.

And finally, how the mobile browsing market is gradually increasing as desktop browsing is gradually shrinking:

Related articles

• Java Phones Make A Comeback In Late 2011, But Don’t Dump Android Just Yet (moconews.net)
• Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data] (hubspot.com)
• Symbian still alive, top Mobile OS of 2011 (mobigyaan.com)
• iOS increases lead over Android in mobile OS usage (9to5mac.com)
• 11 Mind-Blowing Mobile Marketing Infographics (hubspot.com)
• Symbian OS still on top, according to StatCounter (allaboutsymbian.com)
• Internet Usage on Smartphones Continues to Grow Rapidly (socialmediapw.wordpress.com)
• Somo - Investing in a Mobile Strategy (UK specific) (slideshare.net)
• Cross platform mobile development (slideshare.net)
• WebM-Enabled Browser Usage Share Exceeds H.264-Enabled Browser Usage Share on Desktop (in StatCounter Numbers) (hsivonen.iki.fi)
• Symbian is alive and kicking, for now (gigaom.com)
• Net Applications: iOS Web share hit record 61.6% in Oct. (tech.fortune.cnn.com)
• Web usage: iOS widens its lead on strong iPhone 4S sales, Android finally overtakes Java ME (9to5mac.com)

(I am not at CES yet - plane leaves in a couple of hours).

AT&T is holding their press conference this morning.

In the quick review of what I can see online, they seem to be turning their network into a development platform with numerous APIs available now.  APIs, it seems, such as in-app purchase management, their own ad network for mobile apps, and much more. And they see HTML5 as the future for cross platform development.

This is important because it means AT&T “gets it” with regards to the power of software customization and enabling third parties to add value to their network services.  Third party apps create an enhanced ecosystem that adds value to their network and should eventually attract more customers.

It would be nice to see other vendors - say camera makers - release software development kits and APIs so that third parties can similarly add value and unleash new capabilities in their products.

Related articles

• Neustar Leverages The Rogers Catalyst Platform To Bring More Next-Gen Mobile Services to Canada (prweb.com)
• How Many Newspapers Have an API? (programmableweb.com)
• AT&T unveils own API for HTML5 web apps (9to5mac.com)